BarberReels — Website Design & Brand Experience
Overview
BarberReels helps barbers grow online effortlessly through done-for-you content creation and social media management. They handle everything, from filming kits to editing and posting, allowing barbers to focus on their craft while their digital presence thrives.
JDL partnered with BarberReels to redesign their online presence and establish a high-converting digital system that clearly communicates their service flow, brand voice, and value to barbershops nationwide.
Challenges
BarberReels needed a refreshed website and brand identity that captured the energy, confidence, and authenticity of the barbering community while presenting a smooth, modern user experience. Their original platform didn’t fully communicate their hands-free content creation process or showcase their success stories.
Our Approach
JDL collaborated closely with the BarberReels team to develop a dynamic website experience centered around conversion and storytelling.
We focused on:
Crafting bold, modern layouts that reflect the brand’s urban and confident tone.
Designing clear pathways that show how the service works — from filming and uploading to editing and posting.
Integrating strong calls-to-action like “Claim Your Free Month” and “Book a Free Strategy Call.”
Building pages for What We Do, Our Vibe, and Partner Portal to highlight their unique service model.
Writing SEO-friendly content that speaks in the voice of real barbers — casual, confident, and engaging.
The Results
A high-converting website that instantly communicates what BarberReels does and how it helps barbers grow.
Clear visual storytelling that simplifies their workflow for new clients.
A scalable website foundation ready for future automation and integration with content submission portals.
