Case Study: Blazing Bagels Website Redesign
Serving Up a Fresh Digital Experience
Blazing Bagels has long been a Northwest favourite, known for bold flavours and a lively brand personality. But behind the counter, their systems needed a serious upgrade—from the website to their day-to-day operations. JDL partnered with Blazing Bagels to not only modernise their digital presence but also streamline their business with a complete ERP migration and automation setup.
THE CHALLENGE
Blazing Bagels needed:
A website refresh that reflected their playful, community-first identity.
Seamless online ordering and easier access to menus, catering, and locations.
A scalable back-end system to manage operations, inventory, and customer engagement.
Automation workflows to save staff time and improve customer experience.
The biggest challenge was making the transformation smooth, while respecting brand guidelines and keeping operations running.
Our Approach
We took a holistic approach—transforming both the customer-facing website and the business infrastructure:
Brand-Aligned Website Design
We used Blazing Bagels’ brand guidelines—colours, fonts, and playful energy—to create a site that feels authentic while being easier to navigate.
ERP Migration to Odoo
Moved their operations to a unified Odoo ERP system, connecting sales, inventory, catering, and customer data.
AI-Powered Automation
Built workflows for order confirmations, catering inquiries, and follow-ups, ensuring smoother customer interactions and reduced manual workload.
Mobile-First Experience
Designed the site for fast, intuitive mobile use, with ordering, menus, and locations just a tap away.
Blazing Bagels — AI & Automation Support
Internal Support AI Agent
We built an AI-powered support assistant that integrates with Odoo and a custom knowledge base.
Centralised chat memory stored securely for consistent conversations.
Integrated with Odoo Helpdesk so the AI can pull ticket and support data.
Connected to a knowledge base using smart search (RAG), making it easier for employees to find the right information quickly.
Runs on the latest AI models, ensuring fast and relevant responses.
Helpdesk Support AI Agent
To improve customer support, we developed a system that:
Automatically analyzes new tickets in Odoo Helpdesk.
Uses AI to generate relevant keywords and find similar past cases.
Retrieves matching tickets and knowledge base articles.
Creates a helpful support note for staff, speeding up response times and improving consistency.
Odoo Knowledge Base Automation
We automated the management of Blazing Bagels’ knowledge base to make support smarter over time:
A custom Odoo module exposes knowledge base articles through APIs.
Every few hours, an automation workflow fetches new/updated articles.
Articles are chunked and tagged with keywords and metadata using AI.
All content is stored in a vector database (Pinecone) for smarter, faster search.
Key Features Delivered
- Streamlined header and navigation designed around customer journeys.
- Odoo ERP migration for unified operations.
- AI-driven automation workflows for orders and customer follow-ups.
- Clear pathways for online orders, catering, and store locations.
- A modern, brand-consistent design that highlights the authentic personality of Blazing Bagels.
