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Peter Pan Seafoods — Facebook Growth

Peter Pan Seafoods Facebook growth case study by Junious Digital Labs

Overview

Peter Pan Seafoods has been a trusted name in Alaska for over a century — known for bringing wild-caught, sustainable seafood from ocean to table. Their brand stands for tradition, integrity, and unmatched quality.

When Junious Digital Labs partnered with Peter Pan Seafoods, our shared goal was to strengthen their digital presence by telling their story in a way that feels as authentic as the communities they serve.


Challenges


Before 2024, Peter Pan Seafoods had a modest but underutilized Facebook presence. Their updates were infrequent, and engagement did not match the scale or legacy of the brand. The goal was clear:

  • Strengthen online brand identity through consistent, high-quality content.

  • Build awareness of their sustainability mission and premium product offerings.

  • Re-engage existing followers and attract new seafood lovers and industry partners.

Wild caught seafood products from Peter Pan Seafoods
Branded social media graphics created for Peter Pan Seafoods Facebook campaign

Our Approach

JDL designed a content strategy centered on two key pillars: Reels and Branded Graphics.

We combined the visual storytelling power of short-form video with eye-catching visuals that highlight the freshness, process, and people behind the brand.

Our strategy included:

  • Producing high-quality Reels showcasing seafood freshness, recipes, and behind-the-scenes moments.

  • Designing consistent branded graphics with clean, coastal aesthetics.

  • Leveraging storytelling captions focused on sustainability, craftsmanship, and community.

  • Posting on a regular weekly schedule to maintain engagement and improve algorithmic reach.

  • Monitoring analytics monthly to adjust creative direction based on engagement performance.


The Results (Jan - April 2024)

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The four-month contents delivered significant growth across all key Facebook metrics:

  • 1K new followers (+314.5%)

  • 45.3K total reach (+10.5%)

  • 5.6K content interactions (+9.4%)

  • 2K link clicks (+10.2%)

  • 40.1K visits (+2.8%)

These results demonstrate that authentic storytelling and creative consistency drive measurable growth — even for legacy brands.

Peter Pan Seafoods Facebook page showing content growth and engagement
Facebook analytics showing follower and engagement growth for Peter Pan Seafoods


Outcome

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Peter Pan Seafoods’ Facebook page now reflects the strength of their legacy and the freshness of their brand. Engagement is growing steadily, the content feels alive and modern, and the page is attracting more direct interactions from both customers and partners.

Through thoughtful design and storytelling, JDL helped Peter Pan Seafoods transform its Facebook presence into a thriving digital community.